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Read our in-depth articles on technology strategy, culture, software development, and data science.

For growing mid-market enterprises

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Design
8 min read

How to Embed AI into Your MSP Service Stack Without Adding Headcount

How to Embed AI into Your MSP Service Stack Without Adding Headcount
Jonathan Mitchell
| Author
For many MSPs, growth brings a familiar challenge: demand is rising, but adding staff isn’t always feasible. Owner-led MSPs juggle client relationships, operations, and technical services all at once. The answer isn’t more people — it’s working smarter. AI lets MSPs scale operations, enhance service delivery, and delight clients without increasing headcount. By automating routine tasks and generating predictive insights, AI frees your team to focus on high-value work. thinkbridge helps MSPs implement AI solutions that drive measurable operational and business results. Here’s how AI can transform your MSP.
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Design
8 min read

Why MSPs Need to Start Thinking About AI-First Service Models

Why MSPs Need to Start Thinking About AI-First Service Models
Jonathan Mitchell
| Author
The MSP landscape is evolving faster than ever. Many MSPs are small, owner-led businesses where the owner wears multiple hats — managing clients, overseeing service delivery, handling sales, and running daily operations. Growth can be challenging, and inefficiencies can quickly eat into profitability. AI is no longer just a futuristic concept. For MSPs, AI is a practical, actionable tool to operate smarter, scale faster, and stand out in a competitive market. From automating repetitive tasks to providing predictive insights, AI delivers real results — and thinkbridge specializes in helping MSPs harness that power.
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Design
8 min read

Building AI-Powered Efficiency: A Roadmap for MSPs with thinkbridge

Building AI-Powered Efficiency: A Roadmap for MSPs with thinkbridge
Jonathan Mitchell
| Author
For MSPs ready to take the next step in digital transformation, AI is no longer a “nice-to-have.” sort of tool. It’s a strategic element used for scaling operations, improving client outcomes, and staying competitive. Owner-led MSPs often struggle to balance growth with limited resources — but with the right approach, AI can help deliver measurable results without increasing headcount. We have helped numerous MSPs and enterprise clients implement AI solutions that produce tangible business outcomes. From AI-powered quoting assistants to enterprise ChatGPT deployments, thinkbridge provides a proven roadmap for MSPs to implement AI efficiently and securely.
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Design
8 min read

Why Partnering with a Specialist Beats Building an In-House AI Team for Your Portfolio

Why Partnering with a Specialist Beats Building an In-House AI Team for Your Portfolio
Jonathan Mitchell
| Author
Private equity firms face a critical AI choice—build in-house or partner with experts, with the latter often being the faster, smarter path to success.
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Design
8 min read

Bridging the Gap: How to Align AI Solutions with Industry-Specific Business Models

Bridging the Gap: How to Align AI Solutions with Industry-Specific Business Models
Jonathan Mitchell
| Author
Managing AI implementation across a multi‑industry portfolio isn’t about finding a magic bullet—it’s about playing matchmaker between the right technology and the right business context.
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Design
8 min read

5 AI Use Cases Every Portfolio Company Should Explore This Year

5 AI Use Cases Every Portfolio Company Should Explore This Year
Jonathan Mitchell
| Author
How AI helps PE firms drive growth, boost efficiency, cut risk, and scale smarter across portfolio companies.
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Design
8 min read

Turning AI Potential Into Tangible Portfolio Value

Turning AI Potential Into Tangible Portfolio Value
Jonathan Mitchell
| Author
When private equity firms consider AI enablement for their portfolio companies, the conversation often starts with excitement—but quickly moves to questions of execution and impact. After all, the promise of AI is everywhere, yet the path to real value can feel elusive, especially for busy leaders balancing multiple priorities. 
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Design
8 min read

Accelerating Value: How Specialized AI Consultancy Drives Portfolio Company Growth

Accelerating Value: How Specialized AI Consultancy Drives Portfolio Company Growth
Jonathan Mitchell
| Author
In the world of private equity, speed and agility are everything. Investment groups are under constant pressure to unlock value in their portfolio companies—often with limited time and resources. Yet, as AI transforms industries, many PE firms find themselves at a crossroads: eager to capitalize on AI’s potential but unsure how to move quickly and effectively across a diverse range of business models. 
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