8 min read

The Incredible Capability Of Power BI

Having a hard time figuring out the best use of your data? Power BI is an incredible tool that can lend a hand. Here are ways you can use it.
Written by
Sagar Bhargude
Published on
April 12, 2024

Data is a valuable resource that can provide a competitive advantage to organizations. This is especially true in today's fast-paced business environment. However, collecting data is not enough. Businesses must be able to make sense of their data. Only then can they derive insights that can drive decision-making. Here Power BI shines.

Power BI is a business intelligence tool developed by Microsoft. It helps businesses analyze and visualize their data. At that point, gaining insights and making informed decisions becomes more accessible. Here are the key features of Power BI and how it can benefit businesses of all sizes.

Key Features Of Power BI

Data Connectivity - One of the key features of Power BI is its ability to connect to a wide range of data sources. This includes Excel spreadsheets, databases, and cloud-based services like Salesforce and Google Analytics. Users can import data into Power BI. After the import, organizations can create visualizations and reports based on real-time data. Power BI is ideal for businesses that want to merge data from different sources. Combining the data gives businesses a more comprehensive understanding of their operations.

Data Modelling - Power BI has incredible data modeling capabilities. Users can create relationships between different data sources. If they want, organizations can even define calculated fields and create hierarchies. This enables users to create powerful reports and dashboards. A centralized location for that information shows a holistic view of their operations. Data modeling is beneficial for businesses that have complex data structures. It's also handy if you want to create custom calculations or metrics. Power BI assists every step of the way. There's a range of tools to help users with data modeling. Teams can even create calculated columns, measures, and hierarchies.

Visualization - Power BI provides a wide range of visualization options. Some of the included visuals are charts, graphs, tables, and maps. These visualizations can be customized to meet the specific needs of the user. They're also easily shareable. Power BI also provides a range of design tools. These create engaging and interactive visualizations that make data easier to understand. The visualization tools help businesses create easily understandable reports and dashboards.

Collaboration - There's a variety of collaboration features that enable users to share their creations. Sharing reports with colleagues is easy. Publishing reports to the web or embedding reports in other applications is simple. Alongside these tools is a range of security features. It's vital that data is only accessible to authorized users. The collaboration aspect then helps businesses with several users share their creations.

Data Analysis - Data analysis is another strong suit of Power BI. Users can filter and sort data as they see fit. They can create custom calculations and metrics. It's even possible to identify trends and patterns in data. This enables a deeper understanding of the data. Organizations can then identify areas of improvement. Data analysis is helpful for businesses that want to identify trends and patterns. Companies can then use this information to make informed decisions.

Advanced Capabilities

Row Level Security

  • Customized dashboards with defined data security.
  • Restrictions on data access based on user hierarchy.

Data Warehousing Capabilities

  • Choose from a range of cloud-based data warehousing solutions. Some options are Amazon Redshift, Google Big Query, and Microsoft Azure SQL Data Warehouse. The correct answer depends on your specific needs and requirements.

Query Capabilities

  • Data Analysis Expressions (DAX) can perform advanced calculations and create custom metrics.

Get Started

Hopefully, this article shows how impactful Power BI can be if used for what its meant for. This tool, when implemented correctly, can help organizations make data-driven decisions. First, you must collect the data. After that, organizations should make sure quality requirements are met. Acting upon that information enables organizations to move with purpose. Tools like Power BI can be the first step in an organization's journey to becoming a tech disruptor. Check it out, and see how your organization may benefit from Power BI.


Anand Krishnan

CEO and Managing Partner

Andrew Zarkadas

Vice President - Growth

Shamik Mitra

Vice President - Client Services

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