8 min read

Accelerated Software Development Reduces TTM

The impact of accelerated software development is wide ranging, but one key positive is the ability to quickly get a product to market. Use specific methodologies and you're on your way to differentiation.
Written by
Jonathan Mitchell
Published on
April 12, 2024

If the same level of quality were possible, the preferred speed of software development would mirror that of a cheetah, not a sloth. However, when the priority is speed, there’s a possibility that quality takes a hit. So, how do you limit this inconsistency? Accelerators and innovative techniques create a new development method.

Accelerated software development (ASD) is a methodology that has revolutionized software development. There’s a plethora of tools and frameworks that make this sort of development possible. But, no matter the complicated amalgamation of tactics used, the main takeaway is simple. ASD reduces the time it takes to develop, test, and deploy software products. This approach has resulted in a faster time to market. Grabbing market share and creating differentiation is the key to survival. This rapid pace has given businesses a significant competitive advantage in that area.

Lighting Quick Time To Market

One of the key ways in which ASD enables a faster time to market is by streamlining the development process. Traditional software development methods need lengthy planning, documentation, and testing cycles. Whereas ASD emphasizes iterative development and continuous delivery. That’s not to say developers haphazardly throw a project together while in Cabo. There’s still plenty of form and function in ASD. But, the benefits are obvious. ASD enables developers to create prototypes, test them, and then make necessary changes.

This iterative process allows developers to identify and address any issues early. If you catch a problem before it becomes monolithic, the associated debugging is far less resource-intensive. With ASD, developers can build software incrementally. They're able to add new features and functionality in each iteration. Iterative development allows businesses to get their software products to market faster. There are also fewer defects thanks to the incremental development strategy.

Another way ASD enables a faster time to market is through continuous delivery. This approach releases software to production in small, frequent releases. Businesses do not need to wait for a large update before releasing their software.  Failing fast enables an organization to pivot and perfect a product based on the market’s feedback. Don't spend too much time trying to turn coal into a diamond. You’ll end up with wasted time and money when the market decides it hates your product. Companies that can respond to changing market conditions succeed in the long run. Think of an octopus’ ability to adapt to its environment. ASD can create that level of flexibility. With CD and CI, businesses can respond to changing market conditions. Organizations can then release new features and functionality as they are ready.

ASD’s Impact On Customer Experience

ASD enables businesses to be more responsive to customer feedback. The trick is to release software products in smaller increments. In doing so, companies can gather customer feedback quickly. Once the info is gathered, make the necessary changes to ensure the product meets their needs. Developing customer-focused products becomes easier. A nuanced, functional product increases customer satisfaction. Happy customers are more likely to return, which can lead to increased sales and revenue. It's all a big loop. If you play your cards right, that loop becomes a win-win situation.

Furthermore, ASD can also help businesses reduce software development costs. The whole point of ASD is to reduce time to market. Move fast, fail fast, then iterate. Correctly implemented, companies can reduce the costs associated with supporting older software versions. This can lead to increased profitability and a better ROI.

The Future Is Now

Accelerated software development enables a faster time to market. How? Simple. By promoting CD while using agile methodologies and cross-functional teams. Using these strategies enables firms to be more responsive to customer feedback. Then, the time to develop new products lessens. Because of this, businesses can take advantage of new market opportunities. A larger market share helps generate revenue quickly, and helps companies stay ahead of the competition.


Anand Krishnan

CEO and Managing Partner

Andrew Zarkadas

Vice President - Growth

Shamik Mitra

Vice President - Client Services

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