{
  "about": "The thinkbridge brand guide in machine-readable form, for AI assistants and design tools. Use these files and values, not colors or images sampled from the website code. Published at https://www.thinkbridge.com/brand.json",
  "name": "thinkbridge",
  "website": "https://www.thinkbridge.com/",
  "tagline": "There's a new way there™",
  "description": "thinkbridge is how growing companies move their operating logic out of employees' heads, spreadsheets and disconnected SaaS tools into custom-fit, AI-native software they own. There's a new way there™ with thinkOne, our methodology that pairs our forward-deployed experts with an agentic engineering and delivery platform. It's how our clients become software-defined businesses.",
  "logo": {
    "description": "A lowercase wordmark: \"think\" in a heavy weight and \"bridge\" in a light weight, set as one word. There is no separate symbol in the current brand.",
    "files": [
      {
        "use": "Primary logo, on white or light backgrounds",
        "color": "#0C0C0E",
        "svg": "https://www.thinkbridge.com/images/brand/thinkbridge-logo.svg",
        "png": "https://www.thinkbridge.com/images/brand/thinkbridge-logo.png"
      },
      {
        "use": "Violet logo, on white or light backgrounds",
        "color": "#330066",
        "svg": "https://www.thinkbridge.com/images/brand/thinkbridge-logo-violet.svg",
        "png": "https://www.thinkbridge.com/images/brand/thinkbridge-logo-violet.png"
      },
      {
        "use": "White logo, on violet, black or photo backgrounds",
        "color": "#FFFFFF",
        "svg": "https://www.thinkbridge.com/images/brand/thinkbridge-logo-white.svg",
        "png": "https://www.thinkbridge.com/images/brand/thinkbridge-logo-white.png"
      },
      {
        "use": "Logo with the tagline, on white or light backgrounds",
        "png": "https://www.thinkbridge.com/images/brand/thinkbridge-logo-tagline.png"
      }
    ],
    "icon": {
      "use": "Site icon (favicon)",
      "png": "https://www.thinkbridge.com/images/favicon.png"
    },
    "rules": [
      "Use the files as supplied. Do not redraw, stretch, outline or recolor the wordmark beyond the black, violet and white versions.",
      "Older thinkbridge logo files online use a plum (#49154B) or an orange (#DF6404). They are out of date; use the files above."
    ]
  },
  "colors": {
    "primary": {
      "name": "Violet",
      "hex": "#330066",
      "use": "The brand color: buttons, icons, highlights, the violet logo"
    },
    "dark": [
      {
        "name": "Deep violet",
        "hex": "#1F003D",
        "use": "Dark sections and gradients"
      },
      {
        "name": "Darkest violet",
        "hex": "#0F001F",
        "use": "Dark section backgrounds"
      }
    ],
    "light": [
      {
        "name": "Medium violet",
        "hex": "#8566A3",
        "use": "Secondary accents"
      },
      {
        "name": "Light violet",
        "hex": "#C6B8D4",
        "use": "Lines and soft accents"
      },
      {
        "name": "Lightest violet",
        "hex": "#F1EDF4",
        "use": "Tinted panels"
      },
      {
        "name": "Violet wash",
        "hex": "#F6F0F7",
        "use": "The faint wash in the corner of cards"
      }
    ],
    "neutral": [
      {
        "name": "Ink",
        "hex": "#0C0C0E",
        "use": "Headings, body text and the primary logo"
      },
      {
        "name": "White",
        "hex": "#FFFFFF",
        "use": "Backgrounds and text on violet"
      },
      {
        "name": "Page gray",
        "hex": "#F4F4F6",
        "use": "Website page background only. A neutral, not a brand color"
      },
      {
        "name": "Text gray",
        "hex": "#66666D",
        "use": "Secondary text. A neutral, not a brand color"
      }
    ],
    "gradient": {
      "css": "linear-gradient(135deg, #0F001F 15%, #330066)",
      "use": "Large numbers and highlighted words"
    },
    "rules": [
      "Violet is the only brand color. Headings and body text are ink, not violet.",
      "On violet or dark violet, use white text and the white logo."
    ]
  },
  "typography": {
    "website": {
      "family": "Mulish",
      "source": "https://fonts.google.com/specimen/Mulish",
      "use": "All website text"
    },
    "documents": {
      "family": "Proxima Nova, with Avenir Next LT Pro",
      "use": "The 2026 slide and document templates"
    }
  },
  "writing": {
    "company_name": "Always lowercase \"thinkbridge\", also at the start of a sentence. Never \"ThinkBridge\" or \"Thinkbridge\".",
    "thinkOne": "thinkOne is thinkbridge's methodology. It pairs forward-deployed experts with an agentic engineering and delivery platform. It is not the platform itself. Written \"thinkOne\" with \"think\" bold and \"One\" light, like the logo.",
    "tagline": "Exactly \"There's a new way there™\".",
    "style": [
      "US spelling.",
      "Write \"growing companies\", never \"mid-market\".",
      "Write \"and\", not \"&\", in running text.",
      "No serial comma in a simple list (\"red, white and blue\")."
    ]
  },
  "contact": "https://www.thinkbridge.com/contact"
}